What did I do?
I played the Witcher 3, which is a fantasy action role-playing game where you play as a Geralt of Rivia, silver-haired badass with cool clothes and lots of ambition. If you're a bit intuitive, you may already notice some similarities with the main character of this game and someone you know, but at the time I hadn't even considered the possibilities that me and Geralt are basically the same person.
But obvious physical similarities aside, we both share a high level of ambition - I started off Playtime completely misinterpreting what it was supposed to be. I thought we had to do something that Ghost as a design company could take some actual learnings from, and that our writeup had to be some incredible, detailed thinkpiece that would go viral on Medium. I thought the blog post going up on the Ghost website was supposed to advertise to clients the kind of innovative, intelligent talent that Ghost had to offer.
In essence, I had lost touch with the human side of things.
Not unlike Geralt, who in the lore of the Witcher games had to go through extensive training to make him the badass he is, although he loses touch with his human side, like emotions, and the ability to sleep, along the way. In the lore of the games, Witchers are not liked by humans because they're honestly a bit weird. So you can see the similarities growing between me and Geralt.
So you can imagine my surprise when Rach messaged me with what the actual writeup needed to include, and it was actually really simple and low pressure. The point wasn't to aggrandise Ghost to faceless potential clients, but to show how much Ghost cares about its people.